which business can switch online?
Digital world- In today’s time of digitalization of almost each and every things from food, clothes, grocery to almost all necessary products we find everything online very easily. which makes user’s to order their product’s from their comfort zone, without even going to the market. And getting ordered their product at their preferred location. These things are making offline business too scarry. And also many people finding it risky to invest in their new offline business with huge coast and with changing environment. So in this growing time of digital world let’s do educate offline business to switch to online along with offline. which will help to make a good sales, online presence and thus making a brand. Any of the business can enter into a digital world weather it’s a clothes, food, real estate etc. It can be anything a goods or a service which has to be served or sold from the digital path.
Introduction to digital world
Digital world means your availability to social life, use of digital tools to manage your business and communicate effectively, interacting with your customers etc. Basically, digital world involves all your social assets- your websites, your social media or all other platforms on which you market yourself and sell products or services.
Steps to start online business
- Build your community– Building community means you have to create your own market. If you have your own market you can sell your products or services online. for example you can create your market on you-tube, social media etc. While creating market in your initial stage you have to provide something for free to your uses it can be any product, service or it can also be providing a useful information. Which will help you to make uses follow you. When you get such a big number of followers than that followers are your customers and that group of customers is a whole market. And if you find uneasy making your own market you can collaborate with a brands, local community etc. by which their audience will also be able to see and order your products or services.
- Collecting Database– Collect the database of your potential customers. It is one of the important step because collecting database can help you to reach your user or customers even if the user is unable to reach you. You can reach the user because you have the database of that user. Database includes- Names, Phone no. , Email, preference etc. Store the database and distribute your products, services, information to your users
- Create Your Sales Channel– It is also one of the important process of online business. In this you have to create your own sales channel on which you will sell your products, goods or services. It can be on your website, social media or even Whatsapp. This is the point from where you start generating your sales. You have to create your strong online presence on almost ever popular platforms life creating a website, managing social media etc. So that people came to know about your product and your brand. And if you find It difficult making websites, handling social media you can visit us on icreatewebs.com We markets brands and help them to grow their business online.
- Launch Your Product- Till now you have build you community, collected database, created your sales channel. The most Important now is that you have the database of your community. Now you have to find that Which is the most demanded product among your community. Now you have to focus on the products which are being in demand. When the product is launched successfully your main focus should be on the marketing of the product so that you can generate maximum sales & and find new customers for your business.
Benefits of digitalizing your business
Getting digitalization of your business offers you many benefits such as Low cost– selling your products through online means doesn’t require you to open a shop, showroom, outlet or holding any large storage facility. You have to just sell your products by marketing them on social media, websites etc. Increase in efficiency and productivity– Automation of your routine task of marketing your business will let you increase your audience, Increased market reach and also enabling business to connect global audience through online platforms. The more you market yourself the more is your reach. Data Insights– We are able to see the insights of our audience that what they they like most in us. And what is the thing or the product that they are not showing interest in. Basically, we are able to collect all the valuable insights of our potential customers. Than according to that data insights we are able to take informed business decisions. Which will help us make our users more satisfied and get attached to our products as we are updating our business regular by having data insights. 24/7 Availability– If we sell our products through any sales channel it can be Website, social media etc. Our customer can order anything at anytime from anywhere. Just the user has to go to a website to order a product for themselves. The automated system will make there order.
Digital Strategy
A Solid digital marketing strategy is essential for opening an online business:
Define your target Audience- Identify demographics- You have to particularly define your target audience on the basis of Age, location, gender, Income and interest so you might be able to target particular audience at a specific given time. Understand their pain point- Deeply know and Inspect that what problem Is your audience facing and how your strategy can solve it.
Create a strong brand Identity- Logo & Branding- Create a memorable logo related with your niche and set up a brand name that is easy to understand and pronounce. Website Design- Your website should be user-friendly, easy to understand and clearly stating the wants of your customers. Content strategy- Create a content that fits your niche regular update of your content can give you several leads.
Develop a high quality website- SEO optimization, It is a must do thing for any website do do without SEO an website can not be ranked. User Experience- Focus on user how much time he is spending on your website. Are users facing any problem. Focus on navigation, loading speed and overall user experience.
Leverage social media marketing- Choose platforms where your audience spends most of the time (Instagram, Facebook, LinkedIn, etc) Paid Advertising- Utilize social media ads to target your specific audience In a digital world. To learn the concept of leveraging social media marketing you can go to askshashanksir